SEAS 2 Grow (Silver Economy Accelerating Strategies 2 Grow) is a four-year research project funded by the Interreg 2 Programme which will run from 2016 – 2020.
Designed to foster and accelerate the development of innovation in the Silver Economy (the set of products and services consumed by the over-50s) across the 2 Seas regions in the UK, France, Holland and Belgium, the aim is to assess the viability of a cross-border Silver Economy innovation accelerator and to formulate and disseminate a common framework for accessing and harnessing the opportunities the silver economy represents.
Collaborating with organisations and research institutes including the Lord Ashcroft Business School at Anglia Ruskin University, Allia’s research will focus on assessing the viability and sustainability of contemporary financing models for Living Labs (intermediaries for user- centric innovation). These Living Labs will develop the innovations and the processes by which the innovations are adopted into the population via design into new-build properties and the retrofitting of established homes.
Allia’s role will be researching, designing and testing new financing and funding models which will help older individuals and families afford and benefit from innovations in the home that allow those homes to be safely lived in for longer.
Allia will investigate and test economic and commercially sound methods to accelerate innovative ideas for products and services amongst small and medium-sized businesses and develop economic models to encourage fitting these innovations into new homes, or retrofitting them into existing homes.