Bringing a business to life – animating Allia Future Business Centre’s story
How do you capture the essence of your organisation – and communicate it in less than two minutes? A concise ‘elevator pitch’ can be harder than it seems. It might be straight forward if the business has a simple goal with one audience and one product line – but to articulate an ethos behind an organisation that helps others create positive impact, in different ways, in different locations, with multiple audiences is far trickier.